![]() But the million-dollar question is – what’s the difference between the two marketing channels from the perspective of an influencer and a marketer? The article here draws out the dissimilarities between the two for the brands to identify the most fitting potential marketing channel to promote themselves. If you are operating your business in the 21 st century and still have not developed your presence in them, then, believe it or not, you are truly missing out on a whole lot of opportunities. While Facebook and Instagram have long been in the scene, new ones like TikTok and Snapchat are starting to pop up. Businesses, large and small, are continuously hunting for social media platforms, where they can promote their products and services, and more than that, build up an enormous community around them.
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